Digital Marketing 101
Course Overview
Discover the foundations of digital marketing with our Digital Marketing 101 Course and take your career to new heights.
Discover digital marketing methodologies and how to leverage multiple social networks to increase engagement, traffic, sales, and revenue. Our Digital Marketing 101 course is aimed at individuals who desire to advance their careers by welcoming new prospects or growing their businesses by having a vast and in-depth grasp of digital marketing.
The course outline would serve as a pathway from basic introduction to more advanced learning, with about 12 online sessions spanning over 1.5 months. The knowledge acquired throughout the course would be assessed through class discussions, graded assignments, and quizzes to determine each individual’s standing.
Following completion of all modules, everyone is eligible to present a term report and take the final examination to acquire certification as a fully qualified Digital Marketer.
- 12 online Sessions
- 1.5 Months
- Interactive Class Discussions
- Graded Assignments & Quizzes
MODULES
Module 01: Fundamentals of Digital Marketing
- Traditional V/S Digital Marketing
- What is digital marketing?
- Branches of digital marketing
- Introduction to the technology behind digital marketing.
- The mastermind advertisers
- Powerful artificial intelligence and wonders in today’s world.
- Role of digital marketing in different types of markets – B2B, B2C, D2C, C2C, and much more.
Module 02: Constructing Digital Strategies
- What is a digital marketing strategy and what does a digital marketer do?
- How to properly formulate a digital strategy.
- Introduction to digital tools necessary for digital campaign measurement.
- Scaling your digital strategy and how to optimize it for better results.
- Graded Home Assignment
Module 03: Constructing Digital Strategies
- Introduction and emergence of Social Media
- What is social media marketing?
- Fundamentals of social media marketing
- Difference between social media management and social media advertising
- Content types that work on social media and what is UGC?
- Understanding layouts of social platforms – Live Explanation
- Social listening and monitoring
- Useful resources (Content Calendar & Social Media Audit Report)
Module 04: Launching your First Facebook Campaign
- Introduction to Facebook Ads Manager
- How to set up Facebook Ads Manager
- Live Explanation of Facebook Ads Dashboard
- Types of campaigns
- How to structure campaigns
- How to create ads
- How to launch your first campaign
- Observing analytics to predict the performance
- How to track, review and optimize your campaign
- Graded Class Quiz
Module 05: Foundation of LinkedIn Campaigns
- Introduction to LinkedIn Campaign Manager
- How to setup Campaign Manager
- Live Explanation of LinkedIn Ads Dashboard
- Types of campaigns
- How to structure campaigns
- How to create ads
- How to launch your first campaign
- Observing analytics to predict the performance
- How to track, review and optimize your campaign
Module 06: Creating your Web Presence
- Introduction to Websites
- Types of websites
- Essentials of website
- How websites are created
- Introduction to WordPress
- Website creation best practices
- Services-based website v/s product-based website
- Tracking Codes on the website
- Graded Home Assignment
Module 07: Crawling toward Search Engines
- History of Search Engines
- What are search engine crawlers
- What is SEO and its importance
- Types of SEO
- Tools used in SEO (Ahref, Spyfy, Moz)
- What is Technical SEO
- What is On-Page SEO
- Off-Page SEO
- 70/30 Rule of On-Page and Off Page
Module 08: Content is King
- Importance of Content in SEO
- Types of Content in detail (Case Studies, Guides, E-books)
- Primary & Secondary keywords
- What is blogging and why is it important
- What is Gated Content and content as Lead Magnet
- Best practice of blogging
- Banners and CTAs in blogs
- Role of keywords in SEO
- Importance of Guest Posts
- Web 2.0s, Web 3.0s
- Effective SEO Strategy
- Graded Class Quiz
Module 09: Right into the Inbox
- History of email
- What is email marketing and how to do it?
- Essentials of email marketing
- Types of email campaigns.
- Email marketing strategy.
- What is data scraping and how to gather data?
- Practical Explanations of tools to execute email marketing – Dashboard Overview
- Workflows in email marketing
- Massive email campaigns vs sequential campaigns
- How a successful email campaign in B2C and B2B industry should look like (KPIs & Analytics)
- Graded Home Assignment
Module 10: Making Google your Best Companion
- History of Google
- Products of Google
- Google Ad campaigns
- Keywords Research
- Google Campaign Budgeting
- Tools to help you create successful google campaigns
- Tools to spy on competitors’ strategies
- Bidding Strategies
- Types of Match Keywords
- Search & Display campaigns
- Dynamic Audiences
- Retargeting (Why I am seeing this ad everywhere)
- Google Analytics
- Term Report Presentation
- Final Examination
