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Digital Marketing 101

Digital Marketing 101

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Advance Dm
Start On January 2024
Duration 2 Months
Number of classes 16
Mode of Instruction Online / Onsite
Seat avaiable 30+


Course Overview

Social Media Marketing Essentials Course Objective

Embark on our Social Media Marketing Essentials course designed for beginners, focusing on foundational skills for Facebook Advertiser and LinkedIn. Delve into website optimization, SEO, and content creation. By the end, gain practical insights and certification, propelling you into the world of social media marketing.

MODULES

Module 01: Fundamentals of Digital Marketing

  • Traditional V/S Digital Marketing
  • What is digital marketing?
  • Branches of digital marketing
  • Introduction to the technology behind digital marketing.
  • The mastermind advertisers
  • Powerful artificial intelligence and wonders in today’s world.
  • Role of digital marketing in different types of markets – B2B, B2C, D2C, C2C, and much more.

Module 02: Constructing Digital Strategies

  • What is a digital marketing strategy and what does a digital marketer do?
  • How to properly formulate a digital strategy.
  • Introduction to digital tools necessary for digital campaign measurement.
  • Scaling your digital strategy and how to optimize it for better results.
  • Graded Home Assignment

Module 03: Constructing Digital Strategies

  • Introduction and emergence of Social Media
  • What is social media marketing?
  • Fundamentals of social media marketing
  • Difference between social media management and social media advertising
  • Content types that work on social media and what is UGC?
  • Understanding layouts of social platforms – Live Explanation
  • Social listening and monitoring
  • Useful resources (Content Calendar & Social Media Audit Report)

Module 04: Launching your First Facebook Campaign

  • Introduction to Facebook Ads Manager
  • How to set up Facebook Ads Manager
  • Live Explanation of Facebook Ads Dashboard
  • Types of campaigns
  • How to structure campaigns
  • How to create ads
  • How to launch your first campaign
  • Observing analytics to predict the performance
  • How to track, review and optimize your campaign
  • Graded Class Quiz

Module 05: Foundation of LinkedIn Campaigns

  • Introduction to LinkedIn Campaign Manager
  • How to setup Campaign Manager
  • Live Explanation of LinkedIn Ads Dashboard
  • Types of campaigns
  • How to structure campaigns
  • How to create ads
  • How to launch your first campaign
  • Observing analytics to predict the performance
  • How to track, review and optimize your campaign

Module 06: Creating your Web Presence

  • Introduction to Websites
  • Types of websites
  • Essentials of website
  • How websites are created
  • Introduction to WordPress
  • Website creation best practices
  • Services-based website v/s product-based website
  • Tracking Codes on the website
  • Graded Home Assignment

Module 07: Crawling toward Search Engines

  • History of Search Engines
  • What are search engine crawlers
  • What is SEO and its importance
  • Types of SEO
  • Tools used in SEO (Ahref, Spyfy, Moz)
  • What is Technical SEO
  • What is On-Page SEO
  • Off-Page SEO
  • 70/30 Rule of On-Page and Off Page

Module 08: Content is King

  • Importance of Content in SEO
  • Types of Content in detail (Case Studies, Guides, E-books)
  • Primary & Secondary keywords
  • What is blogging and why is it important
  • What is Gated Content and content as Lead Magnet
  • Best practice of blogging
  • Banners and CTAs in blogs
  • Role of keywords in SEO
  • Importance of Guest Posts
  • Web 2.0s, Web 3.0s
  • Effective SEO Strategy
  • Graded Class Quiz

Module 09: Right into the Inbox

  • History of email
  • What is email marketing and how to do it?
  • Essentials of email marketing
  • Types of email campaigns.
  • Email marketing strategy.
  • What is data scraping and how to gather data?
  • Practical Explanations of tools to execute email marketing – Dashboard Overview
  • Workflows in email marketing
  • Massive email campaigns vs sequential campaigns
  • How a successful email campaign in B2C and B2B industry should look like (KPIs & Analytics)
  • Graded Home Assignment

Module 10: Making Google your Best Companion

  • History of Google
  • Products of Google
  • Google Ad campaigns
  • Keywords Research
  • Google Campaign Budgeting
  • Tools to help you create successful google campaigns
  • Tools to spy on competitors’ strategies
  • Bidding Strategies
  • Types of Match Keywords
  • Search & Display campaigns
  • Dynamic Audiences
  • Retargeting (Why I am seeing this ad everywhere)
  • Google Analytics
  • Term Report Presentation
  • Final Examination

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