Learn the Basics of Digital Marketing : Digital Marketing 101

Digital Marketing 101

Edify Valley Training
1258

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Start On July 2024

Duration 2 Months

Number of classes 16

Mode of Instruction Online

Seat avaiable 30+

Course Overview

Social Media Marketing Essentials Course Objective

Embark on our Social Media Marketing Essentials course designed for beginners, focusing on foundational skills for Facebook Advertiser and LinkedIn. Delve into website optimization, SEO, and content creation. By the end, gain practical insights and certification, propelling you into the world of social media marketing.

MODULES

Module 01: Fundamentals of Digital Marketing

Topics

Traditional V/S Digital Marketing
What is digital marketing?
Branches of digital marketing
Introduction to the technology behind digital marketing.
The mastermind advertisers
Powerful artificial intelligence and wonders in today’s world.
Role of digital marketing in different types of markets – B2B, B2C, D2C, C2C, and much more.

Module 02: Constructing Digital Strategies

Topics

What is a digital marketing strategy and what does a digital marketer do?
How to properly formulate a digital strategy.
Introduction to digital tools necessary for digital campaign measurement.
Scaling your digital strategy and how to optimize it for better results.
Graded Home Assignment

Module 03: Constructing Digital Strategies

Topics

Introduction and emergence of Social Media
What is social media marketing?
Fundamentals of social media marketing
Difference between social media management and social media advertising
Content types that work on social media and what is UGC?
Understanding layouts of social platforms – Live Explanation
Social listening and monitoring
Useful resources (Content Calendar & Social Media Audit Report)

Module 04: Launching your First Facebook Campaign

Topics

Introduction to Facebook Ads Manager
How to set up Facebook Ads Manager
Live Explanation of Facebook Ads Dashboard
Types of campaigns
How to structure campaigns
How to create ads
How to launch your first campaign
Observing analytics to predict the performance
How to track, review and optimize your campaign
Graded Class Quiz

Module 05: Foundation of LinkedIn Campaigns

Topics

Introduction to LinkedIn Campaign Manager
How to setup Campaign Manager
Live Explanation of LinkedIn Ads Dashboard
Types of campaigns
How to structure campaigns
How to create ads
How to launch your first campaign
Observing analytics to predict the performance
How to track, review and optimize your campaign

Module 06: Creating your Web Presence

Topics

Introduction to Websites
Types of websites
Essentials of website
How websites are created
Introduction to WordPress
Website creation best practices
Services-based website v/s product-based website
Tracking Codes on the website
Graded Home Assignment

Module 07: Crawling toward Search Engines

Topics

Module 08: Content is King

Topics

Importance of Content in SEO
Types of Content in detail (Case Studies, Guides, E-books)
Primary & Secondary keywords
What is blogging and why is it important
What is Gated Content and content as Lead Magnet
Best practice of blogging
Banners and CTAs in blogs
Role of keywords in SEO
Importance of Guest Posts
Web 2.0s, Web 3.0s
Effective SEO Strategy
Graded Class Quiz

Module 09: Right into the Inbox

Topics

History of email
What is email marketing and how to do it?
Essentials of email marketing
Types of email campaigns.
Email marketing strategy.
What is data scraping and how to gather data?
Practical Explanations of tools to execute email marketing – Dashboard Overview
Workflows in email marketing
Massive email campaigns vs sequential campaigns
How a successful email campaign in B2C and B2B industry should look like (KPIs & Analytics)
Graded Home Assignment