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SEO Proficiency Certification

SEO Proficiency Certification

Start On Course Full
Duration 01 Month
Level Beginner to Advance
Seat avaiable Course Full
Price 70,000/-

Course Overview

In a Google-dominated world, this module will aim at learning and implementing the process of driving relevant traffic to the website and will cover both on-page and off-page optimization keeping the targeted keywords or phrases in mind.

This module is designed to make people learn the nitty gritty of Digital marketing and SEO. From covering the basics to explain the comprehensive detailing of Digital marketing and SEO, the description of this course corroborates the main claimed purpose of this module.
Learning SEO is the need of the hour as it’s one of the most demanding skills of recent times. It helps you manage the ranking of your page by providing traffic to your website. Due to the awareness, People are getting inclined toward learning SEO Courses Online.
Good news for all the SEO enthusiasts who want to learn in-depth knowledge of SEO and Digital Marketing, Edify training is providing an SEO proficiency certification to all the keen learners to make them learn and prepare them to lead in the competitive world market. It is a golden opportunity for people to get SEO certification online and learn from the best trainers in this country.

Edify valley aims to make beginners learn the basics of SEO and boost their skills to the next level. This module will give you an idea about making a spot in the cut-throat marketing world.

Learning Outcomes

  • Connect the key areas of marketing to today’s online channels.
  • Understanding the digital landscape and building a case to leverage online channels
  • Develop a holistic approach to search marketing, social media marketing, display, mobile, video marketing, and various other important channels and techniques
  • Create online brand building initiatives that work
  • Drive traffic, engagement, and conversion using content marketing and inbound strategies
  • Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements
  • Strategize, implement and optimize online campaigns successfully
  • Understand and create the operational framework to execute online marketing
  • Integrate new digital marketing techniques into your strategic marketing plan


Module 1: Introduction to Digital Marketing

Topics Covered:
  • 4Ps of Marketing
  • Additional Ps of Marketing
  • Consumer Behavior
  • Branding basics
  • Marketing Channels
  • Differentiating Sales and Marketing

Topics Covered:
  • Evolution of online marketing and how businesses are using the online space
  • Objectives and benefits of Digital Marketing
  • Paid, Owned and Earned Channels
  • Difference with digital media and new age media and how they can work in tandem
  • Case Study: Paid, Owned and Earned Media working in Tandem

Topics Covered:
  • Development platforms
  • Domain and Servers
  • How the website works
  • Content Management Systems
  • Basics of web structure
  • Microsites and Landing Pages
  • Landing Page and Conversion Rate Optimization

Topics Covered:
  • Website design elements
  • Functionalities and Web Architecture
  • Using different contents
  • Thinking like your visitors
  • Fonts and Whitespaces
  • Language, Readability, and Formats
  • Putting right things in the right place
  • Case Study: Web design case study

Topics Covered:
  • Benefits of WordPress
  • Getting started with WordPress
  • Common functionalities and plugins
  • Uploading and editing Contents
  • Working with themes
  • Other commonly used content management system
  • Sectional Quiz

Module 2: Search Engine Optimization

Topics Covered:
  • Evolution of search
  • Major Search engines
  • How Search Engines Work
  • Search Engine Updates and their implication
  • What is SEO

Topics Covered:
  • Keywords types
  • Keyword planning
  • Long tail keywords
  • Competition survey
  • Balancing between writing for search engines and visitors
  • Semantics

Topics Covered:
  • Tag Header, Meta, and Alt Text
  • Robot.txt
  • Redirects
  • Anchor text and hyperlinking
  • Page speed
  • Plugins aiding onsite optimization
  • Other technical parameters

Topics Covered:
  • Link Basics
  • Bookmarking, Guest Posting, and Press Release
  • Other methods of link building
  • Do’s and don’ts of link building and differentiating
  • Between white hat and black hat techniques
  • Search engine ranking guidelines
  • Do-follow and No-follow

Topics Covered:
  • Local and International SEO
  • SEO planning and tracking
  • Managing bad links
  • Using and improving with analytics
  • SEO tools
  • SEO audits
  • Future of SEO – AI, voice, and others
  • Case study: A case study on SEO
  • Sectional quiz