SEO Proficiency Certification

56 in stock
Course Overview
In a Google-dominated world, this module will aim at learning and implementing the process of driving relevant traffic to the website and will cover both on-page and off-page optimization keeping the targeted keywords or phrases in mind.
This module is designed to make people learn the nitty gritty of Digital marketing and SEO. From covering the basics to explain the comprehensive detailing of Digital marketing and SEO, the description of this course corroborates the main claimed purpose of this module.
Learning SEO is the need of the hour as it’s one of the most demanding skills of recent times. It helps you manage the ranking of your page by providing traffic to your website. Due to the awareness, People are getting inclined toward learning SEO Courses Online.
Good news for all the SEO enthusiasts who want to learn in-depth knowledge of SEO and Digital Marketing, Edify training is providing an SEO proficiency certification to all the keen learners to make them learn and prepare them to lead in the competitive world market. It is a golden opportunity for people to get SEO certification online and learn from the best trainers in this country.
Edify valley aims to make beginners learn the basics of SEO and boost their skills to the next level. This module will give you an idea about making a spot in the cut-throat marketing world.
Learning Outcomes
MODULES
Topics Covered:
- 4Ps of Marketing
- Additional Ps of Marketing
- Consumer Behavior
- Branding basics
- Marketing Channels
- Differentiating Sales and Marketing
Topics Covered:
- Evolution of online marketing and how businesses are using the online space
- Objectives and benefits of Digital Marketing
- Paid, Owned and Earned Channels
- Difference with digital media and new age media and how they can work in tandem
- Case Study: Paid, Owned and Earned Media working in Tandem
Topics Covered:
- Development platforms
- Domain and Servers
- How the website works
- Content Management Systems
- Basics of web structure
- Microsites and Landing Pages
- Landing Page and Conversion Rate Optimization
Topics Covered:
- Website design elements
- Functionalities and Web Architecture
- Using different contents
- Thinking like your visitors
- Fonts and Whitespaces
- Language, Readability, and Formats
- Putting right things in the right place
- Case Study: Web design case study
Topics Covered:
- Benefits of WordPress
- Getting started with WordPress
- Common functionalities and plugins
- Uploading and editing Contents
- Working with themes
- Other commonly used content management system
- Sectional Quiz
Topics Covered:
- Evolution of search
- Major Search engines
- How Search Engines Work
- Search Engine Updates and their implication
- What is SEO
Topics Covered:
- Keywords types
- Keyword planning
- Long tail keywords
- Competition survey
- Balancing between writing for search engines and visitors
- Semantics
Topics Covered:
- Tag Header, Meta, and Alt Text
- Robot.txt
- Redirects
- Anchor text and hyperlinking
- Page speed
- Plugins aiding onsite optimization
- Other technical parameters
Topics Covered:
- Link Basics
- Bookmarking, Guest Posting, and Press Release
- Other methods of link building
- Do’s and don’ts of link building and differentiating
- Between white hat and black hat techniques
- Search engine ranking guidelines
- Do-follow and No-follow
Topics Covered:
- Local and International SEO
- SEO planning and tracking
- Managing bad links
- Using and improving with analytics
- SEO tools
- SEO audits
- Future of SEO – AI, voice, and others
- Case study: A case study on SEO
- Sectional quiz