Google Mastery Course
56 in stock
Course Overview
In this course, we will guide you through the new Google Ads interface as well as the fundamentals of running efficient campaigns on Google and its networks. This course will teach you all you need to know to start running Google AdWords, whether you’re a business owner or a marketer eager to learn a new platform.
Considering the need of this hour, people are getting themselves enrolled in different Google Adwords Certification Programs. People who are new to Google ads are recommended to get a certification to get the basic and detailed knowledge of different tools. It develops a strong foundation that will help you become a leader in this field.
Edify Valley Training has come up with this efficient course for all the digital marketing and google ads enthusiasts where you will be taught about Google ads interference and how to start an ad campaign to make your business grow.
The upshot of this course:
This Google ad course online contains all the mandatory content topics needed to make you a Google Ad specialist. This google ads training ensures making you a leader and landing you to a competitive marketplace.
Learning Outcomes
MODULES
Topics Covered:
- Evolution of online marketing
- Adwords certification – overview
- Benefits and preparation
- Intro to AdWords
- Ad placements and networks
- Ad extensions
- Campaigns organization – type and setting
- Audience targeting and remarketing
- Ad auction
- Importance of land pages
- Media buying models
- Bidding and budgeting
- Campaign evaluation
- Guideline and policies
Topics Covered:
- Basics of Search Marketing and Leveraging Google Search
- Keywords and building a keyword list
- Starting with goals and KPIs
- Conversion Tracking
- Setting up search campaigns
- Optimising search campaigns
- Best practices: writing ad text and others
- Dynamic Search Ads
Topics Covered:
- Introduction to Google Display Network (GDN) and ad formats
- Setting up goals in GDN
- Targeting Strategy in GDN
- Setting up Display campaigns
- Setting up Remarketing campaign
- Optimizing Display campaigns
- Troubleshooting Display campaigns
Topics Covered:
Importance of Video Advertisement and role of YouTube
- Media buying in YouTube
- Understanding Video Advertisement goals and metrics
- Creating ads and content in YouTube
- Targeting through video
- Remarketing using YouTube
- Setting up Video Campaign
- Analytics and Optimisation of Video Campaigns
Topics Covered:
- Introduction to Mobile Advertisement, Mobile sites vs Mobile Apps -the choice
- Best practices for designing Mobile Apps and Sites
- Leveraging AdWords for mobile advertisements
- Call campaigns in Mobile
- Installation and Engagement Campaigns in-app
- Analyzing and Optimizing mobile campaigns
- Mobile Apps Analytics
Topics Covered:
- Introduction to shopping ads using google
- Creating a google merchant account
- Setting up and using a product feed
- Capturing product data and matching with landing page
- Align bid strategy with shopping campaign goals
- Creating shopping campaign
- Automatic updating and feed rules
- Prioritizing products in shopping campaigns
- Compliance and handling issues and disapproval
- Using merchant promotion
- Showcase and local inventory ads
- Measuring and optimizing shopping campaigns
Topics Covered:
- Campaign Experiment
- AdWords APIs AdWords editor- Benefits and usage
- Managing multiple accounts
- Opportunities and Suggestions by the tool
- Case Study: AdWords Optimization
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